New Releases
Musique Psyche Vol. 1 is out now
Our first label compilation gathers seven records about memory, healing and the quiet hours.
02 Nov 2025
Independent · South Africa · Est. 2025
Music That Speaks Beyond Sound.
Step into the room. Psychology of Music Records is an independent South African label cutting emotionally driven Deep House, Afro House, Electronic and Soulful records — warm, analogue and made to be listened to properly.
About PM Records
A listening room, not a boardroom.
Established in 2025 in Gqeberha, Psychology of Music Records is a South African independent label focused on timeless electronic music. We support artists who create music with depth, emotion and originality — records that connect on a deeper psychological level while helping independent artists reach global audiences.
Authenticity
Music that comes from somewhere real.
Creativity
Room to experiment, always.
Quality
Every master treated like a final statement.
Development
Long-term careers, not single moments.
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Featured Release
Pull it from the sleeve.
Hover the sleeve to slide the record out.
Single
Psychophant
Psychophant by Deep Emosoul and Sir Young SA, released 28 August 2026 on Psychology of Music Records. Deep House.
- 01Think About You - Sententious Mix
- 02The Groove
- 03A Far Cry
The Listening Room
Sit down. Stay a while.
Our catalogue is built for one room, one system and no distractions — warm valves, honest monitors and records that reward the second listen.
Catalogue Timeline
Trace the tape, year by year.
Featured Artist
Deep Emosoul
Deep Emosoul is a South African producer from Gqeberha whose music blends emotional storytelling with Deep House, Electronic and Soulful influences. His catalogue includes albums such as The Window Paradox and Shadow Work, along with releases including Antirrihinum, Ambrosia and I'll Always Be Around.
Recent releases
- Ambrosia
- I'll Always Be Around
- Antirrihinum
- The Window Paradox
- Shadow Work
Services
What we do for artists.
Music Distribution
Global delivery to every major streaming and download store, with metadata handled properly.
Artist Development
Long-term creative guidance, release strategy and catalogue planning.
Mixing & Mastering
Club-ready and stream-ready masters with an ear for emotional detail.
Branding
Identity, tone of voice and positioning for independent artists.
Artwork Design
Cover art and campaign visuals built around the record.
Digital Promotion
Playlist, press, radio and social campaigns that respect the music.
Music Consulting
Rights, royalties, release timing and career decisions.
Label Partnerships
Co-releases, licensing and distribution partnerships.
News
From the label.
Artist Interviews
In conversation: Deep Emosoul on poetry and pressure
The Gqeberha producer talks about writing lyrics before drums, and why silence is an instrument.
18 Sept 2025
Behind the Music
Behind the music: Antirrihinum
How a dying flower became a broken-beat study in grief and renewal.
20 Aug 2025
Demo Submission
Send us something that means something.
We accept Deep House, Afro House, Afro Tech, Soulful House, Broken Beat and Electronic music.
Submit your demo